Case Study: Olympics
“The Look of the Games” Graphics Program
Salt Lake City, UT
As part of the Leasing Strategy, IBI Group proposed a ‘Celebrate Main Street’ festival to run concurrent with the Salt Lake City 2002 Winter Olympics, in the knowledge that greater pedestrian traffic would be created for and, hopefully, beyond the games.
Subsequently, IBI Group was awarded the City of Salt Lake Olympic Pageantry program consisting of ‘Celebrational’ pylons, ‘Food & Drink’ kiosks, banners and other street adornments.
